Australasian Wine Producers Have More Freedom Than Anywhere Else
Australia has produced some very popular wines over the years and has a climate conducive to producing bottles considered some of the best in the world. Other surrounding countries such as New Zealand and Fiji are now getting in on the act however and are growing their stakes in the market by experimenting with innovative wine production.
In the news recently was the high-profile contentious issue of wine producers being able to mix together red and white wine, and call the end product rosé. The traditional method of producing rosé wine involved taking the red grape skins out of the juice mixture early on in the process so that only a little of the colour ends up in the final product. However, this method has been somewhat ‘adapted’ by some producers who are feeling the pinch in the recession and many are simply adding a small amount of red wine to white and calling it rosé.
Countries such as France, widely considered the finest wine producing country in the world, were not best pleased with this “mutilation” of rosé wine and did not agree for it to be sold in their country, or even be given as wine gifts. However, some countries, including those surrounding Australia have allowed the wine to be produced, and it is certainly paving dividends for their wine producers. A spokesman from the New Zealand alcohol authority defended his country’s move by stating that people are free to consume whichever wine they wish. All rosé wine produced using the ‘blending method’ is clearly marked as such, and has a lower retail price than the classic wine. The spokesman argued that if people can make milk chocolate in a thousand different ways, why can the same not be done for rosé?
A number of the countries in Australasia have even started fully blending standard wine varieties together to get new drinks. In Fiji for example you can buy Sauvignon Blanc mixed with Chardonnay and Merlot blended with Cabernet Sauvignon. With the same unconcerned attitude as the New Zealand authorities, Fiji claim that wine is just as suitable for blending as Whisky. They state that companies all over the world, and in particular Scotland, produce some very fine blended whiskies that not only often taste superior to single malts, but that are also able to sell at more modest prices. Next they will be telling us which tableware we must use when consuming the wine, stated one official.
The new blended wine has proved to be a real hit internally with the Fijian population, with producers selling around 120,000 bottles in 2008. Many might consider this to be a small about, but relative to the population of Fiji, which is around 850,000, this rate of sale is incredibly high. There are plans to start exporting this fully blended wine very soon and given the fact they are able to undercut many ‘single malt’ wine produces, they are almost certain to do well.
